How do we compete with these entrenched agencies? We digital printers (aka marketing services providers) have never had so many new-to-the-world products and services that can help our customers succeed. However, in order to use them effectively,  we need to think differently. We need to become creative. We need to “imagineer”.

Some  excellent answers on how to become a creative and innovative organization  can be found in the book “Borrowing Brilliance” by David Kord Murray. It presents the six steps to business innovation by building on the ideas of others. Frankly, it’s the best business book I’ve ever read, and I heartily recommend it to every sales and marketing manager and every rep in the industry.

Referencing “Borrowing Brilliance” is my first contribution to what I hope becomes an active exchange of suggestions as to how we can transform ourselves into becoming an innovative, creative, exciting and profitable industry.

What are your ideas on how to convert from printer to marketing services provider?

Jim Olsen