Design Thinking


Design Thinking assists organizations successfully adapt and respond to change.

Design Thinking is a discipline that uses the designer’s (someone putting together a process – not necessarily an architect or graphic designer) sensibility and methods to match people’s needs with what is technologically feasible, and what viable business or social strategy can convert into customer value and market opportunity.

Design Thinking is all about starting with people and building deep empathy; generating lots of possible ideas; building and testing prototypes; and putting new solutions out into the world to improve lives and businesses.

The at Stanford is the epicenter of Design Thinking.    Apple, Virgin and Toyota innovate continuously because of their Design Thinking culture. This thinking links inspiration and passion to execute and delivery affecting every facet of a product or service. 

Implementing Design Thinking

Imagination, Ink hosts Design Thinking Workshops to familiarize your employees and customers with the concepts of Design Thinking. We are also prepared to assist you in the implementation of Design Thinking programs.

Case Studies
In our effort to promote and evangelize the concept of Design Thinking, Imagination, Ink has compiled a compendium of successful case studies of Design Thinking across business verticals and social needs.