Design Thinking

In today’s world, all organizations need to adapt and respond to change.

Design thinking refers to creative strategies designers utilize during the process of designing. Design thinking is also an approach that can be used to consider issues and resolve problems more broadly than within professional design practice, and has been applied in business and to social issues. Design thinking in business uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.

In our effort to promote and evangelize the concept of Design Thinking, Imagination, Ink has compiled a compendium of successful case studies of Design Thinking across business verticals and social needs. Case Studies.